GardenIQ: Enterprise SaaS offering, Built on HELIOS
GardenIQ demonstrates how HELIOS enables enterprises to capture rich customer data, build dynamic segments, and generate campaigns with AI—all in one streamlined platform. By extending HELIOS with ecommerce features, GardenIQ proved how composable infrastructure can evolve into a branded SaaS solution that scales without vendor lock-in.
GardenIQ is a prime example of how enterprises can build their own branded platform on HELIOS. Using HELIOS’s core architecture, GardenIQ added ecommerce-specific features and customized workflows to create a differentiated application that it fully owns. This demonstrates how HELIOS enables clients to not only improve their marketing operations, but also to develop entirely new SaaS and service models that strengthen brand value and drive recurring revenue.
The Challenge
Marketers often encounter technical bottlenecks when capturing customer behavior data, segmenting audiences effectively, and executing campaigns quickly. These challenges usually demand engineering support or complex SQL, which slows execution, limits creativity, and reduces responsiveness to real-time marketing needs. Enterprises and agencies face an additional hurdle; building branded, scalable platforms for their markets without becoming dependent on restrictive vendor ecosystems or investing years into custom development.
The Solution: HELIOS in GardenIQ
GardenIQ, powered by HELIOS, addresses these challenges head-on with:
Harvest℠ – Easy Data Gathering A point-and-click tagging system that allows marketers to capture custom event data, like page views, clicks, or form interactions across websites in real time, without writing code or relying on engineering teams. Unlimited custom fields make it easy to collect rich, granular data.
Profiles & Segments Build dynamic customer profiles and cohorts with natural language queries converted to SQL, allowing marketers to target behaviors and metrics captured via Harvest℠ for personalization at scale.
Build & Deploy Campaigns A streamlined workflow that lets marketers build emails, SMS, forms, and automations, all in one place. HELIOS disrupts cumbersome MarTech experiences with a unified interface that removes the need for multiple siloed tools.
AI-Generated Emails A standout HELIOS-powered assistant: “Just prompt, review & publish.” Users simply describe the campaign they want, and the AI generates the complete email from header to footer, removing creative bottlenecks and accelerating execution.
Customization Layer
On top of these HELIOS-powered capabilities, GardenIQ added ecommerce features and transaction data integration. By extending HELIOS, GardenIQ transformed its service-led agency into a SaaS + services hybrid business, proving how enterprises can build their own market-facing platforms on HELIOS while maintaining full ownership and independence.
This endorsement underscores how HELIOS eliminates dependency on restrictive vendor ecosystems, giving teams full control to innovate and scale.
The Results
By transforming complex processes into intuitive workflows and extending HELIOS with ecommerce capabilities, GardenIQ demonstrates how enterprises can:
Consolidate fragmented data sources into a single, actionable dashboard
Build highly targeted segments without engineering resources
Generate compelling campaigns in minutes, not days
Create a proprietary, branded platform that blends SaaS + services
Operate with full independence from vendor lock-in
Marketing Angle for HELIOS
This case study highlights how HELIOS delivers:
Productivity: Cut campaign turnaround from days to minutes
Scalability: Support growth with unlimited data fields and custom events
Independence: Free teams from restrictive vendor platforms
Enterprise Value: The foundation to build owned, customized platforms like GardenIQ
Confidence: GardenIQ is living proof, built on HELIOS, deployed in market, generating real outcomes
Why Companies Switch to HELIOS
Modern enterprises are outgrowing rigid SaaS tools. They need infrastructure that adapts to their strategy, not the other way around. HELIOS delivers exactly that.
What They Leave Behind
Rigid CDPs and ESPs that cannot keep up with evolving data models
Tool sprawl across marketing, product, and data teams
Black-box AI with little to no transparency
Vendor lock-in that stifles innovation
What They Gain With HELIOS
Full ownership of their data, logic, and outcomes
AI-native intelligence for real-time segmentation and predictive journeys
Composable infrastructure that integrates seamlessly with modern stacks
A unified system where marketers, engineers, and product teams collaborate effortlessly
Why HELIOS Stands Apart
HELIOS was built to give marketers and agencies an intuitive, developer-light platform that removes bottlenecks while providing developers a robust foundation for modern enterprise solutions.
Unlike platforms that stall at proof-of-concept, HELIOS integrates seamlessly into existing workflows, scales across diverse use cases, and continuously learns to deliver measurable business outcomes.
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The future of commerce isn’t digital or physical—it’s both. This white paper explores how HELIOS provides the foundation for connected commerce, enabling enterprises and agencies to unify customer journeys, embed intelligence where it matters, and create platforms they fully own. With HELIOS, organizations can transform AI from hype into long-term enterprise value.
AI will transform the enterprise, but the real winners will be platforms that build trust, not just headlines. HELIOS embeds intelligence directly into workflows, empowering brands and agencies to deliver measurable impact today while laying the foundation for tomorrow’s AI future.
